It was often used as a home remedy in the treatment of contact dermatitis caused by exposure to poison ivy, poison oak, and other oil-based organic skin-irritants where they have touched the skin but not yet inflamed the area. The manufacturer claims it to be most effective in removing chocolate, baby formula, perspiration, and make-up. It is intended for the pre-treatment of stains by rubbing the dampened product on a soiled area prior to laundering. The soap comes packaged in paper similar to bar body soap and is most often found in the laundry section of a supermarket or grocery store. In December 2003, Dial was sold to Henkel for $2.9 billion. The Greyhound Corporation acquired the consumer products business of Purex (which included Fels-Naptha) in 1985 and was combined with Greyhound's Armour-Dial division, forming The Dial Corporation. In 1964, the company was sold to Purex Corporation for $5 million. Both Joseph and Samuel used their new wealth for philanthropy. In the early 20th century, the company prospered based on sales of Fels-Naptha. Joseph's younger brother Samuel Simeon Fels was the new company's first president and held that position until he died in 1950. The Fels family moved to Philadelphia, where another Lazarus son, Joseph Fels, started the new firm and incorporated in 1914. Its predecessor Fels & Company, was established by Lazarus Fels and son Abraham in 1866 in Baltimore, Maryland, but unexpectedly failed after some period of success. The original Fels-Naptha was developed by Fels & Company of Philadelphia around 1893.
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